With a Bachelor’s degree in Mass Communication and a minor in Psychology from Kuwait University, I've been active in the media field since 2007. Starting my journey as a freelance graphic designer, I progressively expanded my expertise into copywriting, videography, and strategic consulting. My early experiences as a TV and radio presenter and editor sharpened my storytelling skills, audience engagement, and opened avenues into media training and consultancy

In 2015, my partner and I co-founded Prismic Media, a subsidiary under Maqam Holdings, driven by a vision to merge academic principles with practical experience. Together, we've built Prismic into a trusted media and marketing firm, working with government entities and private-sector clients. Our approach, balancing strategic planning with hands-on execution, enables us to deliver impactful branded content and effective media strategies across diverse industries, always guided by a commitment to authentic, results-oriented storytelling.