Professional Pathway

My purpose is to innovate in media and marketing to support meaningful ventures that elevate communication standards and drive purposeful growth across media platforms.

These are some professional milestones in my career :

01. Professional Overview

  • Over 17 years of experience in media, marketing, and entrepreneurship, anchored in academic rigor and hands‑on leadership.

  • Hold a Bachelor's in Mass Communication (minor in Psychology) from Kuwait University.

  • Certified in management, media strategy, marketing, and training.

02. Experience & Execution

  • MAQAM Holdings (2024–Present): As Founder and Managing Partner, I oversee strategy and growth across financial, media, and cultural subsidiaries, positioning Maqam as a creative force in the Arab world.

  • Board of Advisors, AIESEC Kuwait (2024–Present): I contribute strategic advisory on youth leadership initiatives and partnerships for regional impact.

  • LOKAD (2023–Present): As Founder and Managing Partner, I design and deliver media consultancy and training programs that enhance visibility and communication capabilities for leaders and organizations.

  • Prismic Media (2013–Present): As Partner & Media Consultant, I lead branded content and strategy execution across sectors including F&B, services, and digital media, while also managing creative teams and multi-season TV productions.

  • Narwi (2019–Present): As Partner & Strategic Consultant, I support the production of culturally resonant Arabic digital content and lead social media campaigns for wider engagement.

  • Ali Al Ghanim & Sons Group (2012–2017): As Marketing & Social Media Consultant, I developed and managed marketing strategies and content across digital channels for various corporate brands.

  • Universal Food Co. (2013–2014): As Marketing Manager, I crafted strategic marketing campaigns and social media content for brands like Ladurée and Fatburger while tracking KPIs and engagement.

  • Al Watan TV (2006–2013): As TV Presenter and Editor, I created, scripted, and hosted diverse programming while managing live broadcasts and editorial teams.

  • Kuwait Science Club (2015–2016): As Media & PR Manager, I led media strategy, content creation, and stakeholder communications for national events and competitions.

  • Marketing & Media Consultant (2011–Present): I provide ongoing strategic support to private and public institutions—including board consultancy, campaign planning, crisis communication, and training—helping them navigate growth and complexity.

03. Training & Workshops

  • I design and deliver customized workshops on media strategy, branding, content production, storytelling, and communication—tailored for corporate teams, educational institutions, and public figures.

 

  • I am a Professional Certified Trainer (PCT®) accredited by the Canadian Global Centre, and hold the Professional Certified Marketer® (PCM®) certification from the American Marketing Association.

 

  • My formal leadership training includes programs such as King’s Management Training (King’s College London), The Promising Leaders Program (Cornell University), and the U.S. Department of State’s International Visitor Leadership Program. (IVLP®)

04. Community & Impact

  • Produced and hosted Khair Ahali, a 60‑episode TV series on Al Rai TV spotlighting Kuwaiti charitable projects.

  • Active volunteer with Kuwait Red Crescent and other national social initiatives.

  • Operate under the guiding principle: “The true value of success lies in giving your knowledge to those who benefit from it.”

05. Skills & Advisory

  • Expertise in strategic media planning, campaign execution, and branded content development.

  • In-depth knowledge of digital storytelling, institutional collaboration, and media training design.

  • Leadership in client relationship management and high-impact project delivery.

  • Provide advisory support on launching or scaling media-driven ventures aligned with purpose and values.